Natalie Raimondi
LinkedIn
Natalie Raimondi is a senior product designer at Meta who has spent a decade making things that are useful and beloved for remarkably different reasons. They all have one thing in common: they help people make a decision they were already trying to make.
Maybe you were cleaning out your garage and selling your old junk to fund a new purchase. When you were locked inside during COVID, you wanted to know how the virus was spreading in your own community. Perhaps you wanted a trustworthy news source that also offered some of the best games and recipes on the internet to take the edge off. Or, if you’re a European car enthusiast, you wanted to build your dream BMW before having to deal with the car dealership guy. She helped with all of that. To be fair, she cannot drive and does not have a license.
This did not stop her from earning a Webby honoree for the car thing. Her work has been honored by the Webby Awards and the Pulitzer Prize, and covered by TechCrunch, Nasdaq, The New York Times, Business Insider, and WWD.
2019UX designer, Critical MassBMW
BMW Build Your Own
Selected as a 2020 Webby Honoree for Best User Experience, BMW’s Build-Your-Own configurator was redesigned as an immersive, luxury experience with the car as the hero in every choice. A recommendation engine uses location, behavioral data, and look-alike modeling to personalize and localize each build, while high-res zoom and rotation keep the focus on the vehicle from first option to final configuration. End-to-end user testing ensured a seamless flow with no friction pulling visitors out of the build.
Results:
2.6x more product page lead form submissions
37% increase in lead for submissions year-over-year
100+ updates per quarter
At night, Natalie is a painter who has shown her work in Los Angeles and Brussels, with New York coming up. Despite the swampy bog of living at the intersection of art and technology, she recently realized that shipping diffs with Claude is so much like painting that it has changed how she sees her day job: make a mark, look at it, respond to it.
Her third job is her two-year-old Scottish Terrier, Dante. Yes, after the writer.
Divine Comedy is her favorite book because, after all:
A sin is just love poured in the wrong direction.
Let’s work together.