Natalie Raimondi

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Natalie Raimondi is a senior product designer at Meta who has spent a decade making things that are useful and beloved for remarkably different reasons. They all have one thing in common: they help people make a decision they were already trying to make.

Maybe you were cleaning out your garage and selling your old junk to fund a new purchase. When you were locked inside during COVID, you wanted to know how the virus was spreading in your own community. Perhaps you wanted a trustworthy news source that also offered some of the best games and recipes on the internet to take the edge off. Or, if you’re a European car enthusiast, you wanted to build your dream BMW before having to deal with the car dealership guy. She helped with all of that. To be fair, she cannot drive and does not have a license. 

This did not stop her from earning a Webby honoree for the car thing. Her work has been honored by the Webby Awards and the Pulitzer Prize, and covered by TechCrunch, Nasdaq, The New York Times, Business Insider, and  WWD.

2022Senior product designer, The New York TimesEditorial formats


The Weekender, 
Monthly Digest, 
live events

The SubscriberX team sought to design a suite of features to help add subscriber value - going beyond the traditional idea of “unlimited articles” and instead, seeking to provide the New York Times’ first ever collection of subscriber-only formats.

The Monthly Digest was a handpicked selection that highlighted editorial voice, popular articles with subscribers, live events, and personalized reading stats.

The Weekender highlighted the breadth of Times journalism, in a focused and immersive way.

Live Events  introduced live journalism helping people stay connected during an unprecedented time (COVID).

Results:

Early tenure (1-3 month) followed by (4 to 13 month) subscribers had the highest engagement across the feature suite - the cohort highest risk to cancel their subscriptions.

3% reduction in cancel rate 





At night, Natalie is a painter who has shown her work in Los Angeles and Brussels, with New York coming up. Despite the swampy bog of living at the intersection of art and technology, she recently realized that shipping diffs with Claude is so much like painting that it has changed how she sees her day job: make a mark, look at it, respond to it.

Her third job is her two-year-old Scottish Terrier, Dante. Yes, after the writer.

Divine Comedy is her favorite book because, after all:


A sin is just love poured in the wrong direction.




















Let’s work together.